Unit 20 Vocabulary — Successful Intercultural Business

Noun (concept)
Bias
an inclination towards a belief that is based on prejudice
Every human has their own biases because humans are wired to seek out patterns based on life experience.
Adjective
Collectivistic
the social concept of placing higher value on the group rather than the individual (a Hofstede cultural dimension)
In collectivistic countries like China or Guatemala it is not uncommon for parents to live with their children rather than in nursing homes when they get old.
Noun (concept)
Context
all factors that determine the particular circumstance of a situation
Despite the language barrier it wasn't difficult to have a good conversation, because oftentimes the meaning became clear through context.
Noun (concept)
Cultural dimension
a measurable extent to which various societal or ethnic groups differ from one another based on a specific feature such as a value or belief
Geert Hofstede's cultural dimensions theory is a widely accepted framework to measure cultural differences based on five key aspects and their impact on cross-cultural communication.
Adjective
Ethnocentric
evaluating other cultures based on one's own culture and customs
Oftentimes stereotypes and racism are rooted in people's ethnocentric approach when experiencing other cultures, because they judge others based on their own culture's values rather than accept that the other person's culture has different values.
Noun (concept)
Femininity
being motivated by values such as cooperation, nurturing, and quality of life (a Hofstede cultural dimension)
Sweden places high on femininity which expresses itself in the prioritization of work-life balance, social inclusiveness, harmony, and such things as the “Jante Law” - an unspoken rule not to try to lift oneself above others.
Verb (infinitive)
Impact
to have an effect on something
Both my parents moved to this country as adults, so naturally this impacts my views on immigration.
Adjective
Implicit
unconscious and without intention; indirect
My company's HR department organizes annual 'diversity and inclusion' workshops to promote tolerance and make everyone aware of their own implicit biases.
Adjective
Individualistic
the social concept of placing higher value on the self rather than the group (a Hofstede cultural dimension)
It is generally understood that western countries tend to be more individualistic, a concept exemplified by the American Dream, which is all about succeeding as an individual.
Noun (concept)
Indulgence
the practice of allowing oneself to act on and take pleasure in one's desires and impulses
Courtney's friends were shocked by the level of indulgence she demonstrated on her recent vacation - spending a lot of money on luxurious items and activities every day, and partying hard every night.
Adjective
Influenced
to be affected by something, to cause something to be a certain way
When Fatima was young, her grandmother told her stories about living abroad, which highly influenced her ambition to move to a different country.
Noun (concept)
Long-term orientation
the inclination to focus on future success and gratification (a Hofstede cultural dimension)
People from cultures with long-term orientation tend to delay or give up short-term success or happiness in order to achieve more success and happiness in the future.
Verb (infinitive)
Lose face
to be disgraced or humiliated; to go down in other people's opinion, especially in public
When doing business in Asian countries like China, it is especially important to avoid embarrassing others by e.g. being too direct or confrontational, as losing face is a very serious matter there and can make or break a deal.
Noun (concept)
Masculinity
being motivated by values like assertiveness, competition, achievement, and strength (a Hofstede cultural dimension)
Did you know that according to the Hofstede dimensions, Japan has the highest masculinity score? This gives great insights into what values are most important in this country.
Noun (concept)
Mindset
a person's attitudes and way of thinking
It's not that difficult to change your mindset, if you are willing.
Noun (concept)
Norm
something that is seen as the standard, usual, and acceptable, and thus socially enforced
In some cultures hugs are a popular informal greeting, whereas in countries like France kissing each other on the cheek is the norm.
Adjective
Open-minded
willing to consider other perspectives and ideas
I am so impressed by Jamala's open-minded way of thinking; she is always eager to learn about another person's point of view, and waits before she forms an opinion.
Noun (concept)
Perspective
point of view, a way of looking at something
Akira is an excellent mediator because he's very empathetic and able to look at issues from different perspectives.
Noun (concept)
Power distance
the way that strength/vitality is distributed among the members of a group or society (a Hofstede cultural dimension)
The degree of power distance shows itself as hierarchy in all forms of organizations, be it in a family or a company.
Noun (concept)
Prejudice
a predetermined opinion that is not based on fact or experience
Prejudice is learned, as is open-mindedness; so we need to think about what kind of example we want to set for our children.
Noun (concept)
Restraint
the degree to which people feel a need to control or limit their desires and impulses in order to conform with societal norms
Tabish showed remarkable restraint when his team lost the game, not allowing his emotions to get the best of him.
Verb (infinitive)
Self-reflect
to think about one's own character and actions
In order to self-reflect, we need to be honest with ourselves and try to look at our thoughts and feelings in a neutral, unbiased way.
Noun (concept)
Short-term orientation
the preference to focus on success and gratification in the present (a Hofstede cultural dimension)
Diego is a great salesman, because he really understands short-term orientation and is able to promote the immediate benefits of packaged food.
Noun (concept)
Stereotype
an oversimplified, often unfair and untrue idea of a specific group of people that is widely recognized by others
Stereotypes like 'women are irrational and weak' are harmful because they are untrue but lead to discrimination with very real negative effects for - in this case - women.
Verb (infinitive)
Take at face value
to accept something without question or doubt, as it is presented
People from low-context cultures like Germany appreciate directness and tend to take things at face value.
Adjective
Tolerant
to be accepting of other opinions or practices that one does not necessarily agree with or understand
Luckily, the world is becoming increasingly tolerant, which allows for a more harmonious co-existence with our fellow human beings.
Noun (concept)
Uncertainty avoidance
the extent to which members of a society try to eliminate ambiguity, insecurity, suspense, and risk by gaining more knowledge and assurance (a Hofstede cultural dimension)
Cultures with high uncertainty avoidance tend to fear and reject change, whereas low uncertainty avoidance cultures tend to embrace and welcome change, as they do not fear the uncertainty that comes with it.
Adjective
Universal
applying to everyone or everything
No matter where a person is from, dealing with emotions like love, fear and anger is a universal human experience that everyone can relate to.