Unit 15 Vocabulary: Writing Effective Emails

Adjective
Attached
added to the email, typically a file such as an image or a document
Please find attached my CV and cover letter.
Exclamation
Best (Best wishes)
a semi-formal email sign-off
Have a great day! Best, Christophe
Verb (infinitive)
Catch someone up
to update somebody on the newest pieces of information
Can you please catch me up on management's decision regarding next month's budget?
Exclamation
Cheers
an informal email sign-off
Here are my slides from this morning. Cheers, Reynie
Unknown
Dear Sir or Madam
a formal email opener, used when one does not know who the recipient of the email is
Dear Sir or Madam, I am writing to you regarding the open position for "Sales Representative".
Verb (infinitive)
Follow up
to contact somebody once again, after not having received a response or after the previous exchange had been completed
I would like to follow up on our email exchange last week and see if you were able to procure the documents we discussed.
Adverb
In advance
beforehand, ahead of time, before something happens or an action is performed
Thank you in advance for your feedback.
Preposition
In reference to
about, in relation to
I am writing in reference to the order I placed with your company last week.
Verb (infinitive)
Inquire
to ask somebody for certain information
I would like to inquire about the job details.
Verb (infinitive)
Keep someone posted
to regularly give somebody the most recent information about a certain topic
Please keep me posted about the project's progress.
Exclamation
Regards (Kind regards)
a formal email sign-off
Kindly send your feedback before July 2nd. Regards, Pamela Anderson
Verb (infinitive)
Look forward to
to anticipate something in a positive way
I look forward to hearing from you.
Verb (infinitive)
Personalize
to create or adjust something to fit a specific individual
Research shows that personalizing emails boosts the effectiveness of email campaigns because people feel like they are seen and not just one of the masses.
Noun (concept)
Preview
a snippet showing the first parts of an email
In order to write an effective email you should carefully draft the preview and subject line, so the receiver is enticed to open the email.
Verb (infinitive)
Reach out
to actively make contact with someone
I am reaching out to you following our conversation at last week's networking event.
Noun (concept)
Recipient
the person that the email is addressed to
Pro tip: Finish writing your email before entering the recipient, so as to not accidentally send half-finished messages.
Noun (concept)
Sign-off
the closing part of the email that leads to the signature
Depending on who you're emailing and what tone you're trying to set, you should choose your email sign-off carefully.
Noun (concept)
Subject line
the space at the top of an email where the topic of the email is specified and which tells the receiver what the email is about
Having a descriptive subject line is crucial for achieving higher open rates.
Noun (concept)
Template
a pre-made or pre-written layout that can be adapted and re-used when contacting different people about the same purpose
If you want to engage in email marketing, having an array of templates can be very useful because it saves time writing emails.
Noun (concept)
Tone
the general sound or mood of an email, could be informally friendly or formally polite
When you're writing a formal email, the sign-off "Cheers" is inappropriate, as it doesn't match the overall tone.
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