Femininity

Successful Intercultural Business
Noun (concept)
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Femininity
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being motivated by values such as cooperation, nurturing, and quality of life (a Hofstede cultural dimension)
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Sweden places high on femininity which expresses itself in the prioritization of work-life balance, social inclusiveness, harmony, and such things as the “Jante Law” - an unspoken rule not to try to lift oneself above others.