Lose face

Successful Intercultural Business
Vocabulary Term #3461
Verb (infinitive)
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UK
Lose face
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UK
to be disgraced or humiliated; to go down in other people's opinion, especially in public
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UK
"When doing business in Asian countries like China, it is especially important to avoid embarrassing others by e.g. being too direct or confrontational, as losing face is a very serious matter there and can make or break a deal."